If you're looking for a book that will revolutionize the way you look at food, eating and social cues, check out Mindless Eating by Brian Wansink.
Wansink runs the Food and Brand Lab at Cornell University where he and his students test out different food theories. Will people eat more if they're given a bigger plate? A bottomless plate? More selections? Does food placement or name matter? Does any of this affect the way I eat?
I've always considered myself to be a clever consumer--you know, smarter than those tricky ad execs. This book smacked me 'cross the rear end with Grandma's wooden spoon of humility. I wasn't as clever as I thought I was.
We all need to be aware of the tools that restaurants, food marketers, and Uncle Sam use to manipulate the way we eat. Armed with this book, you'll be able to truly Fortify Your Castle.
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